FinFindr (@www.finfindr.co.uk) was started from the ground up in July 2018. This site will act as a directory portal covering all types of financial products and services available in the UK. As we are new, it will take time for the content to take shape, but the target will be to scale up listings quickly. Tracking from the outset will be basic, with only ads & analytics data collected. Other than this, we won’t be collecting emails, providing logins etc.
StatCounter is used for analytics. They have been used on other past projects and always deliver speedy and simplified performance metrics. Common stats studied would be total hits for the day, most visited pages and top referral sites. Users are only identifiable by their IP and when arriving from a search engine it is only known what page they headed to and not what query they used to reach us. StatCounter simply helps us to monitor how we are progressing and what improvements could be made along the way such as analysing which pages or topics aren’t attracting much interest. On the admin front, server checks and suspicious IP visits can be marked.
Adverts are now used on the site to support our running costs. This includes domain & hosting fees, promotion and the many premium plugins that are used such as WpTouch. This is a premium mobile theme shown to all visitors on phones (a switch option is always provided). Should profits be made then these will be flipped back into the project. An advertiser could work with us directly, but we have however opted to use Google’s AdSense program. AdSense scans the content and serves related ads based on the topics discussed. Google uses the Doubleclick DART cookie to serve ads across the AdSense network. You can find further info regarding the DART cookie at Doubleclick as well as opt out options Here.
Tracking is always undertaken using cookies. These are small pieces of data that monitor incoming visitors, detecting by their IP address. As the user navigates pages the cookie follows and reports on the pathway taken. Blocking or restricting cookies is easy to do through the settings section of your browser. Just remember that blocks usually cause issues. They need to for instance be switched on when you use a site with a login or with shopping carts. They also remember your user names and passwords.
Latest Update: January 4th, 2018.